Welcome in my world

Feel free to explore

Dina Summer group portrait on a grey backdrop

Open for any
collaborations and offers

Flowerelone

Elouan BEGUE
Creative Director

/ TYPE
  • INTERNSHIP
/ EXPERTISE
  • BRANDING
  • WEB DESIGN
  • MERCH DESIGN
/ DATE
  • 07.22
  • 12.22

Dina Summer

PullProxy offer a first class services in Artist, Album, Compilation, EP/12", Label, Tour&Event related publicity, specialized in electronic music, worldwide, with focus on Europe & USA

/ TAGREBRANDING
/ CLIENTPULLPROXY

/ MISSION

The mission was to create a new branding, but the client didn’t know what should be the direction she should take. So we decide to explore 3 themes

Dina Summer on stage, logotype and the note “It’s me” overlaid
Dina Summer on the mic at Urban Spree, Berlin
Dina summer concert pics 1. Urban Spree - BERLIN
Profile portrait in the crowd at the Urban Spree gig
Dina summer concert pics 2. Urban Spree - BERLIN
Full-width Dina Summer visual
Y2K research board
Search for Y2K Logo Internet
Y2K logotype exploration
Futuristic research board
Search for Futuristic Logo Internet
Futuristic logotype exploration
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Dina Summer T-shirt, front and back

In the heart of Berlin's pulsating creative hub, amidst the vibrant streets teeming with artistic fervor, a new melody begins to weave its way through the urban tapestry. Meet Dina Summer, an electrifying music artist whose sound transcends boundaries, blending the eclectic beats of Berlin with soulful rhythms that resonate across the globe.

As Dina's music captivates audiences and establishes her as a rising star in the music scene, the desire to encapsulate her essence into tangible form ignites. Thus, the journey of creating Dina Summer's exclusive merchandise ensues—a journey that mirrors the spirit of Berlin itself: dynamic, innovative, and unapologetically bold.

The creative process begins with a deep dive into Dina's musical universe, exploring the intricacies of her sound, the essence of her lyrics, and the visual motifs that encapsulate her identity. Collaborating with a team of visionary designers, Dina delves into the essence of Berlin, drawing inspiration from its rich history, vibrant street art, and avant-garde fashion scene.

The result is a collection that embodies the spirit of Berlin and the soul of Dina Summer's music—a fusion of urban grit and elegant sophistication. Each piece is meticulously crafted to evoke a sense of connection with Dina's music, whether it's the edgy graphic tees adorned with graffiti-inspired typography or the sleek hoodies emblazoned with lyrics that resonate deep within the soul.

Urban Spree poster for 15 July, landscape format
POSTER N2 Publication 07/07/22
Urban Spree poster for 17 June, portrait format
POSTER N1 Publication 11/06/22
Dina Summer T-shirts, black and white versions

But the creation of Dina Summer's merch goes beyond mere aesthetics—it's a celebration of community and connection. From sourcing sustainable materials to partnering with local artisans, every aspect of production is imbued with a sense of purpose and mindfulness, echoing Berlin's commitment to creativity and sustainability.

As the final stitches are sewn and the last designs are perfected, Dina Summer's merch emerges as more than just clothing—it's a wearable symphony, a tangible expression of artistry and passion. From the streets of Berlin to stages around the world, Dina's fans proudly wear her merch, embodying the spirit of a city and the soul of an artist with every step they take.

Join Dina Summer on this journey through the vibrant streets of Berlin, where music and art converge to create something truly magical. Experience the rhythm, feel the beat, and immerse yourself in the melodic tapestry of Dina Summer's Berlin-inspired merch.

Dina Summer “Rimini” vinyl sleeve, front and back
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