Welcome in my world

Feel free to explore

Close-up of the matte black Norphé shisha on a dark ground, white lockup centred.

Open for any
collaborations and offers

Flowerelone

Elouan BEGUE
Creative Director

/ TYPE
  • APPRENTICESHIP
/ EXPERTISE
  • ARTISTIC DIRECTOR
  • WEB DESIGN
  • BRANDING
  • INTEGRATION
/ DATE
  • 01.23
  • 12.23

Norphé

Norphé create an electronic chichas that work with a system of e-liquid capsules. The brand's products offer a perfect alternative to the user and regulatory problems associated with traditional chicha products.

/ TAGSTARTUP
/ CLIENTNORPHÉ

/ MISSION

The brand was new and I had to create the entire graphic identity and the website.

The Norphé shisha in close-up, white horizontal lockup overlaid.
Former Norphé logotype, condensed black letters on white.
Norphé horizontal lockup, symbol and wordmark, on white.
Proportion grid of the lockup, dimensioned 1.06x, x, 0.32x and 0.7x.
Geometric construction of the Norphé symbol on its grid, dimensioned 3x, 2x and 1x.
Pale Norphé symbol projected on a concrete wall.
Norphé stationery: A4 letterhead and two business cards on black.

We chose to use graphic elements characterized by a unique look transmitted by a simplicity in the latter.
It aims to convey the premium and technological character of our brand, while remaining minimalist in spirit, allowing it to be easily adapted to different moods, particularly shawl-like ones.

Norphé identity moodboard: 88 reference images assembled on one board.
The Norphé website shown in a MacBook Pro mockup.
Second close-up of the Norphé shisha, white lockup overlaid.
Norphé showroom stand, screen reading “Un nouveau rituel chicha”.
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